“’Fish is good for you.’ This straightforward advice, handed out by countless generations of mothers throughout human history, is becoming increasingly fraught with caveats as the effects of fishing practices, farming methods and contaminant levels in seafood raise environmental and health concerns. Yes, in principle seafood is good for you, but what seafood and at what cost to us and the planet?” George Zens, Sustainable Times, February 2011
Welcome to Metcalfe’s Sustainable Seafood Department conducted in partnership with and verified by FishWise, a non-profit marine conservation organization. Metcalfe’s is committed to sourcing foods that are both good for you and the environment. Let’s work together to keep our oceans healthy and abundant by purchasing fish caught or farmed using environmentally friendly practices!
Why choose sustainable seafood? Sustainable seafood comes from sources, whether fished or farmed, that can maintain or increase production in the long-term without jeopardizing affected ecosystems. When you purchase seafood that is sustainably farmed or harvested you are helping to ensure a constant supply of seafood from healthy oceans. Your purchasing power supports:
The premium quality fish and seafood found at your neighborhood Metcalfe’s is flown in fresh six days a week. We offer more than 50 varieties every day – all of which are labeled according to Monterey Bay Aquarium’s Seafood Watch sustainability criteria (click here to print the current Central US Seafood Watch Card or pick one up at Metcalfe’s!):
The catch or aquaculture production method and country of origin for each product are also indicated.
We are here to help! We invite you to ask our experts about sustainability, seafood preparation, rubs & marinades, time-saving cooking tips, food safety and pairing suggestions. Click here to learn more about catch methods and to find sustainable seafood products that are low in mercury and PCBs!
The following sustainable seafood options at Metcalfe’s are rated “BEST CHOICES” (green), per Monterey Bay Aquarium’s Seafood Watch cards, January 2012 (all subject to availability):
Among the unmatched selection of premium fish and seafood at Metcalfe’s, the following sustainable varieties are also sourced locally (Great Lakes/Wisconsin, all subject to availability/season):
“People want to know where their food comes from. They want to know the story.”
—Tim Metcalfe, President.